The shop letter
Insights
What these shelves actually look like. Cola and still water sit in the same shop, so the average is honest.
The shop today
58
Shelf average · 853 packs scored
The shelves average 58. 55% of the food is ultra-processed. Drinks and snacks pull that number down — that's a supermarket.
Scan a pack and your week shows up here. Until then, this is the letter from the shelves.
853
Packs scored
428
Brands
55%
Ultra-processed food
4.9 million
Indexed worldwide
Score mix on the shelves
- Excellent188 · 22%
- Good179 · 21%
- Poor463 · 54%
- Avoid23 · 3%
Organic packs average 83/100. The rest average 55/100. Organic is a bonus, not a free pass — the gap is +28 points.
7% of packs carry at least one high-concern extra. Food 57 · beauty 61 · pet 56.
Brand ranking
Houses with 3 or more packs. The number is the house average. No brand pays for a better one.
Cleaner houses
Aisles, worst to best
Average of everything we stock in that aisle. Tap through.
Candy
25 packs · Skittles Original 19 → YumEarth Organic Giggles 58
Chocolate
29 packs · M&M's Milk Chocolate 29 → 365 85% Dark Chocolate 58
Condiments
33 packs · Maggi Chicken Flavor Bouillon Cubes 25 → 365 Organic Salsa Medium 90
Snacks
62 packs · M&M's Milk Chocolate 25 → Simply Nature Organic Unsweetened Applesauce 96
Ice cream
28 packs · Magnum Double Chocolate Bar 33 → Outshine Strawberry Fruit Bars 71
Meat & deli
24 packs · Hormel Black Label Bacon 23 → Simple Truth Organic Chicken Thighs 95
Makeup
28 packs · CoverGirl Lash Blast Volume 10 → RMS Beauty UnCover-Up 100
Protein
25 packs · Ensure Original Vanilla 35 → That's it Apple + Mango Bar 87
Skincare
30 packs · Nivea Creme 24 → Vanicream Moisturizing Cream 94
Bakery
28 packs · Hostess Twinkies 32 → Food for Life Ezekiel 4:9 Sprouted 95
Pet
27 packs · Pedigree Little Champions 39 → Wellness CORE Grain-Free Indoor 90
Spreads & oils
23 packs · Nutella & Go 34 → 365 Organic Creamy Peanut Butter 90
Frozen
22 packs · Hot Pockets Pepperoni Pizza 33 → Kirkland Organic Strawberries 96
Breakfast
51 packs · Pop-Tarts Frosted Strawberry 29 → Good & Gather Organic Rolled Oats 97
Vitamins
25 packs · Flintstones Complete Chewable 28 → MegaFood Blood Builder 86
Sun
21 packs · Banana Boat Ultra Sport SPF 50 24 → Badger Active Mineral Sunscreen SPF 30 94
Drinks
88 packs · Red Bull Energy Drink 24 → Poland Spring Natural Spring Water 95
Dairy
41 packs · Kraft Singles American 28 → Nancy's Organic Plain Yogurt 94
Bath & body
27 packs · Nivea Essentially Enriched Body Lotion 24 → Vaseline Original 94
Alcohol
26 packs · Mike's Hard Lemonade 36 → Josh Cellars Cabernet Sauvignon 78
Oral care
21 packs · Crest 3D White Toothpaste 24 → Oral-B Glide Pro-Health Floss 94
Coffee & tea
31 packs · International Delight French Vanilla Creamer 28 → Trader Joe's Fair Trade Organic Coffee 89
Hair
24 packs · Pantene Repair & Protect Shampoo 24 → The Ordinary Multi-Peptide Serum for Hair Density 94
Household
25 packs · Mrs Meyer's Clean Day Basil Hand Soap 24 → Seventh Generation Dish Liquid Free & Clear 94
Pantry
34 packs · Cup Noodles Chicken 28 → 365 Organic Black Beans 96
Baby
30 packs · Johnson's Baby Lotion 24 → The Honest Company Diaper Rash Cream 100
Seafood
25 packs · Gorton's Crunchy Fish Sticks 48 → Whole Catch Wild Alaskan Salmon 92
The extras that show up
How often a flagged additive appears across the shop — a frequency list, not a scare list.
- Tartrazine103 packs · Worth watching
- Natural flavouring95 packs · Low concern
- Allura red AC48 packs · Worth watching
- Monosodium glutamate39 packs · Low concern
- Sunset yellow FCF28 packs · Worth watching
- Mono- and diglycerides of fatty acids26 packs · Low concern
- Carrageenan26 packs · Worth watching
- Sodium nitrite19 packs · High concern
The swaps that move the number
Same aisle. Worst pack we stock versus the keep.
+90 points
+76 points
+72 points
+71 points
+71 points