Additive
Natural flavouring
Low concern
Not a red flag on its own. Pay attention if it shows up often.
What it is
A legal phrase for flavour mixtures, plant or otherwise.
Why it’s used
Makes cheap recipes taste like more.
What to know
Not a toxin. A sign the recipe needed a perfume. You cannot tell what is inside from the words.
Who should skip
Anyone trying to eat short lists.
A gentler swap
Vanilla, lemon zest, cocoa, herbs you can name.
You’ll see it in
Cereal, yogurt, soda, protein bars.
- Listed as an additive
Found in
- Red Bull Energy Drink24
- Skittles Original27
- Flintstones Complete Chewable28
- International Delight French Vanilla Creamer28
- Mountain Dew29
- Mountain Dew29
- Yoo-hoo Chocolate Drink32
- Nutella Biscuits33
- Nutella Biscuits33
- Mountain Dew35
- Coca-Cola 12oz36
- Coca-Cola Classic36