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Additive

Allura red AC

Worth watching

Some people do better without it. Worth swapping when you can.

What it is

Red 40. The common red in American-style sweets.

Why it’s used

Shelf appeal.

What to know

Widely used, often flagged for children. You can live without red cereal.

Who should skip

Children, dye-sensitive people.

A gentler swap

Cocoa, berries, or uncoloured food.

You’ll see it in

Cereal, sports drinks, candy.

  • Extra care for children
  • Listed as an additive

Found in

All ingredients