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Food · Kellogg's

Pop-Tarts Frosted Strawberry

038000199215

Weak nutrition · Ultra-processed · per 100 g

Weak nutrition and a factory recipe. Fine as a rare treat — not as a habit.

Worse than 10 in 10 packs in Breakfast. The swap is on this aisle.

Council note

Ultra-processed — flavours, extras, a list a kitchen would not write. The colour (Tartrazine) is cosmetic, not food. A dietitian would not make this a weekday habit. Worse than 10 in 10 packs in Breakfast. The swap is on this aisle.

Watch-outs

  • Artificial colours

    Tartrazine, Allura red AC

The pack

Weak nutrition and a factory recipe. Fine as a rare treat — not as a habit.

How often

Rarely

Who it’s for

Anyone comparing similar products in this aisle.

Skip if

It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.

  • A weak nutrition box cannot be rated Good
  • Ultra-processed food cannot be rated Good
  • A cluster of extras blocks Excellent or Good

At a glance

How often

Rarely

Nutrition box

Weak

How processed

Ultra-processed

Extras

3 additives

Planet

Heavier footprint · 40/100

Organic

Not organic

Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.

Palm oil, heavy processing, or farming choices that cost more than they give back.

Source pack factsFind in stores

No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.

Why this number

Weak nutrition and a factory recipe. Fine as a rare treat — not as a habit.

Poor · 29/100 · nutrition weak

  • Nutrition quality24/100
  • Ingredients56/100
  • How processed16/100
  • Organic0/100

What pulled it down

  • A weak nutrition box cannot be rated Good

    Sugars, salt or saturated fat dominate this box. Poor at best — a treat, not a habit.

  • Ultra-processed food cannot be rated Good

    A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.

  • A cluster of extras blocks Excellent or Good

    A cluster of extras keeps this at Poor: a sometimes product, not a habit.

  • A weak nutrition box

    About 8 teaspoons of sugar in 100 g. Salt is moderate. Sugars, salt or saturated fat dominate.

  • Ultra-processed

    Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.

  • Palm oil

    -8

    High in saturated fat. Process contaminants (3-MCPD, glycidyl esters) in refined oils.

  • Tartrazine

    -14

    Azo dye linked to hyperactivity in sensitive children. EFSA ADI 7.5 mg/kg.

  • Allura red AC

    -14

    Widely used azo dye. Hyperactivity concern in children.

  • Azo dye mix

    -8

    2 synthetic colours (the Southampton six family) sit on this pack. Linked to hyperactivity in sensitive children.

Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score

Nutrition · per 100 g

Energy1630 kJ
Sugars32 gHigh

Very sweet — about 8 teaspoons of sugar in 100 g.

Saturated fat4.5 gMedium
Salt0.9 gMedium

A moderate amount of salt.

Fibre1 g
Protein4 g
Fruit, veg, nuts2 %

Better neighbours

Same aisle, cleaner number. Ranked by how close the job is — not by who paid.

Good & Gather Organic Rolled Oats

Good & Gather · Organic

97365 Organic Rolled Oats

365 Organic Rolled Oats

365 Whole Foods Market · Organic

96

Food for Life Ezekiel 4:9 Sprouted Grain

Food for Life · Organic

94

Ingredients

Enriched wheat flour, sugar, corn syrup, high fructose corn syrup, palm oil, strawberry, citric acid, colours.

Breakfast aisleMore from Kellogg'sHow scoring worksPack facts (open data)

Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.