Food · Pure Protein
Pure Protein Bar Chewy Chocolate Chip
2092000000829
Low nutrition · Ultra-processed · per 100 g
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Worse than 8 in 10 packs in Protein. The swap is on this aisle.
A 28 g handful is about 104 calories and 0.1 g of salt — before you finish the bag.
Council note
Ultra-processed — flavours, extras, a list a kitchen would not write. A dietitian would not make this a weekday habit. Worse than 8 in 10 packs in Protein. The swap is on this aisle.
The pack
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
How often
Rarely
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- This nutrition box cannot be rated Excellent
- Ultra-processed food cannot be rated Good
- A weak-ish nutrition box
At a glance
How often
Rarely
Nutrition box
Low
How processed
Ultra-processed
Extras
2 additives
Planet
Heavier footprint · 40/100
Organic
Not organic
Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.
Palm oil, heavy processing, or farming choices that cost more than they give back.
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Poor · 43/100 · nutrition low
- Nutrition quality41/100
- Ingredients78/100
- How processed16/100
- Organic0/100
What pulled it down
This nutrition box cannot be rated Excellent
This is a treat pattern. It can only scrape into low Good if the list is clean and it is not ultra-processed.
Ultra-processed food cannot be rated Good
A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.
A weak-ish nutrition box
About 3.5 teaspoons of sugar in 100 g. A treat pattern.
Ultra-processed
Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.
Palm oil
-8High in saturated fat. Process contaminants (3-MCPD, glycidyl esters) in refined oils.
Acesulfame K
-14Intense sweetener. Limited long-term data; gut microbiome questions.
Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score
Nutrition · per 100 g
| Energy | 1550 kJ |
|---|---|
| Sugars | 14 gMedium A little sugar — about 3.5 teaspoons in 100 g. |
| Saturated fat | 6 gHigh |
| Salt | 0.4 gMedium Light on salt. |
| Fibre | 1 g |
| Protein | 20 g |
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Protein blend, coating (sugar, palm kernel oil), glycerin, hydrolyzed gelatin, sucralose.
Acesulfame KE950
−14Long-term questions linger. Fine as a rare diet drink, not as a personality.
Sugar
Low concernNot a toxin. A teaspoon is a teaspoon. The issue is how many hide in drinks and breakfast.
Palm oil
−8High in saturated fat. The other cost is landscape. A daily chocolate spread is both stories at once.
Milk
No concernA staple for people who digest it. An allergen for people who don’t.
LecithinE322
No concernGenerally fine. Soy lecithin can matter if you are highly soy-allergic.
Protein aisleMore from Pure ProteinHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.