Food · Kraft
Kraft Singles American
041196201505
Weak nutrition · Ultra-processed · per 100 g
Weak nutrition and a factory recipe. Fine as a rare treat — not as a habit.
Worse than 10 in 10 packs in Dairy. The swap is on this aisle.
Council note
Ultra-processed — flavours, extras, a list a kitchen would not write. The colour (Tartrazine) is cosmetic, not food. A dietitian would not make this a weekday habit. Worse than 10 in 10 packs in Dairy. The swap is on this aisle.
Watch-outs
Artificial colours
Tartrazine, Sunset yellow FCF
The pack
Weak nutrition and a factory recipe. Fine as a rare treat — not as a habit.
How often
Rarely
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- A weak nutrition box cannot be rated Good
- Ultra-processed food cannot be rated Good
- A cluster of extras blocks Excellent or Good
At a glance
How often
Rarely
Nutrition box
Weak
How processed
Ultra-processed
Extras
2 additives
Planet
Heavier footprint · 46/100
Organic
Not organic
Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.
Palm oil, heavy processing, or farming choices that cost more than they give back.
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
Weak nutrition and a factory recipe. Fine as a rare treat — not as a habit.
Poor · 28/100 · nutrition weak
- Nutrition quality18/100
- Ingredients64/100
- How processed16/100
- Organic0/100
What pulled it down
A weak nutrition box cannot be rated Good
Sugars, salt or saturated fat dominate this box. Poor at best — a treat, not a habit.
Ultra-processed food cannot be rated Good
A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.
A cluster of extras blocks Excellent or Good
A cluster of extras keeps this at Poor: a sometimes product, not a habit.
Two red lights on the box cannot be rated Good
Two red lights on salt, sugar or saturated fat keep this at Poor, not Good.
A weak nutrition box
About 1.5 teaspoons of sugar in 100 g. Salt is high. Fat is high. Sugars, salt or saturated fat dominate.
Ultra-processed
Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.
Tartrazine
-14Azo dye linked to hyperactivity in sensitive children. EFSA ADI 7.5 mg/kg.
Sunset yellow FCF
-14Azo dye associated with hypersensitivity and hyperactivity.
Azo dye mix
-82 synthetic colours (the Southampton six family) sit on this pack. Linked to hyperactivity in sensitive children.
Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score
Nutrition · per 100 g
| Energy | 1250 kJ |
|---|---|
| Sugars | 6 gMedium A little sugar — about 1.5 teaspoons in 100 g. |
| Saturated fat | 14 gHigh |
| Salt | 2.5 gHigh Salty. Easy to overshoot a day’s worth if this is a habit. |
| Fibre | 0 g |
| Protein | 16 g |
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Milk, whey, milk protein concentrate, milkfat, sodium citrate, salt, lactic acid, cheese culture, yellow 5, yellow 6.
TartrazineE102
−14Linked to restlessness in some children. You don’t need yellow food to be yellow.
Extra care for children
Sunset yellow FCFE110
−14Another dye tied to children’s behaviour in some studies.
Extra care for children
Milk
No concernA staple for people who digest it. An allergen for people who don’t.
Salt
No concernThe nutrition box already scores it. A pinch in cooking is not a packet of noodles.
Dairy aisleMore from KraftHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.