Food · General Mills
Cinnamon Toast Crunch
016000275245
Low nutrition · Ultra-processed · per 100 g
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Middle of Breakfast. 26 of 51 on our shelves score higher.
Council note
Ultra-processed — flavours, extras, a list a kitchen would not write. A dietitian would not make this a weekday habit. Middle of Breakfast. 26 of 51 on our shelves score higher.
The pack
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
How often
Rarely
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- This nutrition box cannot be rated Excellent
- Ultra-processed food cannot be rated Good
- A weak-ish nutrition box
At a glance
How often
Rarely
Nutrition box
Low
How processed
Ultra-processed
Extras
No additives
Planet
Heavier footprint · 40/100
Organic
Not organic
Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.
Palm oil, heavy processing, or farming choices that cost more than they give back.
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Poor · 44/100 · nutrition low
- Nutrition quality37/100
- Ingredients92/100
- How processed16/100
- Organic0/100
Ultra-processed food cannot be rated Good. A factory recipe is a treat, not a habit.
What pulled it down
This nutrition box cannot be rated Excellent
This is a treat pattern. It can only scrape into low Good if the list is clean and it is not ultra-processed.
Ultra-processed food cannot be rated Good
A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.
A weak-ish nutrition box
About 8 teaspoons of sugar in 100 g. Salt is moderate. Fibre is a genuine plus. A treat pattern.
Ultra-processed
Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.
Palm oil
-8High in saturated fat. Process contaminants (3-MCPD, glycidyl esters) in refined oils.
Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score
Nutrition · per 100 g
| Energy | 1700 kJ |
|---|---|
| Sugars | 32 gHigh Very sweet — about 8 teaspoons of sugar in 100 g. |
| Saturated fat | 0.5 gLow |
| Salt | 1.3 gMedium A moderate amount of salt. |
| Fibre | 6 g |
| Protein | 5 g |
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Whole grain wheat, sugar, rice flour, canola oil, cinnamon, salt, trisodium phosphate, caramel colour.
Sugar
Low concernNot a toxin. A teaspoon is a teaspoon. The issue is how many hide in drinks and breakfast.
Palm oil
−8High in saturated fat. The other cost is landscape. A daily chocolate spread is both stories at once.
Wheat flour
No concernContains gluten. Otherwise a staple.
Cinnamon
No concernA spice. No concern at food doses.
Salt
No concernThe nutrition box already scores it. A pinch in cooking is not a packet of noodles.
Breakfast aisleMore from General MillsHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.