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Whey, a scoop, then stop · 4 min
Protein powder is a tool, not a personality
A tub of whey or a plain soy isolate can earn a place. A mass-gainer shake with sugar, oils, and a cartoon is a meal-replacement dessert.
Shop the Protein aisleBuy dull
Whey concentrate or isolate, unflavoured or a short flavour list. Soy if you do not do dairy. Mix it with milk or water you already drink. The ‘dessert’ flavours are where the extras live.
Ready-to-drink
Cartons in the fridge aisle are often sucralose, carrageenan, and a texture lab. Fine as a delay. Not cleaner than a yogurt. Scan the carton.
How to shop it
Food first: eggs, yogurt, fish, tofu, a tin of beans. Powder for the gap. If the tub looks like a nightclub, the list will too.




