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Food · Magnum

Magnum Classic

8712561610111

Low nutrition · Ultra-processed · per 100 g

Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.

Middle of Snacks. 34 of 62 on our shelves score higher.

A 28 g handful is about 85 calories and 0 g of salt — before you finish the bag.

Council note

Ultra-processed — flavours, extras, a list a kitchen would not write. A dietitian would not make this a weekday habit. Middle of Snacks. 34 of 62 on our shelves score higher.

The pack

Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.

How often

Rarely

Who it’s for

Anyone comparing similar products in this aisle.

Skip if

It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.

  • This nutrition box cannot be rated Excellent
  • Ultra-processed food cannot be rated Good
  • Two red lights on the box cannot be rated Good

At a glance

How often

Rarely

Nutrition box

Low

How processed

Ultra-processed

Extras

3 additives

Planet

Mixed footprint · 52/100

Organic

Not organic

Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.

Some good signs, some industrial ones. Not the heaviest in the aisle.

No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.

Why this number

Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.

Poor · 41/100 · nutrition low

  • Nutrition quality30/100
  • Ingredients90/100
  • How processed16/100
  • Organic0/100

What pulled it down

  • This nutrition box cannot be rated Excellent

    This is a treat pattern. It can only scrape into low Good if the list is clean and it is not ultra-processed.

  • Ultra-processed food cannot be rated Good

    A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.

  • Two red lights on the box cannot be rated Good

    Two red lights on salt, sugar or saturated fat keep this at Poor, not Good.

  • A weak-ish nutrition box

    About 6 teaspoons of sugar in 100 g. Fat is high. A treat pattern.

  • Ultra-processed

    Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.

  • Mono- and diglycerides of fatty acids

    -5

    May contain residual processing contaminants. Nutritional quality is low.

  • Natural flavouring

    -5

    Undisclosed mixture. Usually low toxicological risk, poor transparency.

Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score

Nutrition · per 100 g

Energy1272 kJ
Sugars24 gHigh

Noticeably sweet — about 6 teaspoons in 100 g.

Saturated fat14 gHigh
Salt0.11 gLow

Light on salt.

Fibre1.2 g
Protein3.2 g

Better neighbours

Same aisle, cleaner number. Ranked by how close the job is — not by who paid.

Ingredients

Reconstituted skimmed milk, sugar, cocoa butter, cocoa mass, coconut oil, glucose syrup, butter oil, whey, emulsifiers, stabilisers, flavouring.

Snacks aisleMore from MagnumHow scoring worksPack facts (open data)

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