Food · Vitafusion
Vitafusion MultiVites
2092000001475
Strong nutrition · Ultra-processed · per 100 g
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Better than most of Vitamins — 17 of 25 sit at or below this number.
Council note
Ultra-processed — flavours, extras, a list a kitchen would not write. The colour (Tartrazine) is cosmetic, not food. A dietitian would not make this a weekday habit. Better than most of Vitamins — 17 of 25 sit at or below this number.
Watch-outs
Artificial colours
Tartrazine, Allura red AC
The pack
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
How often
Rarely
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- Ultra-processed food cannot be rated Good
- A cluster of extras blocks Excellent or Good
- Ultra-processed
At a glance
How often
Rarely
Nutrition box
Strong
How processed
Ultra-processed
Extras
3 additives
Planet
Mixed footprint · 52/100
Organic
Not organic
Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.
Some good signs, some industrial ones. Not the heaviest in the aisle.
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Poor · 49/100 · nutrition strong
- Nutrition quality88/100
- Ingredients64/100
- How processed16/100
- Organic0/100
The extras on the list set the limit. A high-concern ingredient, or a cluster of them, blocks a better rating.
What pulled it down
Ultra-processed food cannot be rated Good
A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.
A cluster of extras blocks Excellent or Good
A cluster of extras keeps this at Poor: a sometimes product, not a habit.
Ultra-processed
Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.
Tartrazine
-14Azo dye linked to hyperactivity in sensitive children. EFSA ADI 7.5 mg/kg.
Allura red AC
-14Widely used azo dye. Hyperactivity concern in children.
Azo dye mix
-82 synthetic colours (the Southampton six family) sit on this pack. Linked to hyperactivity in sensitive children.
What held it up
A strong nutrition box
Sugars are modest. This is a strong everyday box.
Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score
Nutrition · per 100 g
| Energy | 60 kJ |
|---|---|
| Sugars | 3 gLow Naturally low in sugar. |
| Saturated fat | 0 gLow |
| Salt | 0.02 gLow Light on salt. |
| Fibre | 0 g |
| Protein | 0 g |
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Glucose syrup, sugar, water, gelatin, citric acid, natural flavour, colours, vitamins.
TartrazineE102
−14Linked to restlessness in some children. You don’t need yellow food to be yellow.
Extra care for children
Allura red ACE129
−14Widely used, often flagged for children. You can live without red cereal.
Extra care for children
Sugar
Low concernNot a toxin. A teaspoon is a teaspoon. The issue is how many hide in drinks and breakfast.
PectinE440
No concernA keep. This is jam-making with a number.
Vitamins aisleMore from VitafusionHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.