Pet · Purina
Beneful IncrediBites
017800848346
Ultra-processed
Controversial extras in a pet bowl are a hard no. Swap the bag.
Middle of this aisle. 20 of 27 on our shelves score higher.
Council note
A dye or a controversial extra in a daily bowl is a hard no. Dogs do not get a treat-day exception.
Watch-outs
High-concern extra
BHA
May affect hormones
BHA
Extra care in pregnancy
BHA
Artificial colour
Tartrazine
The pack
Controversial extras in a pet bowl are a hard no. Swap the bag.
How often
Rarely
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- This nutrition box cannot be rated Excellent
- Ultra-processed food cannot be rated Good
- A high-concern extra blocks a Good rating
At a glance
How often
Rarely
Nutrition box
Low
How processed
Ultra-processed
Extras
2 additives
Planet
Mixed footprint · 52/100
Organic
Not organic
Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.
Some good signs, some industrial ones. Not the heaviest in the aisle.
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
Controversial extras in a pet bowl are a hard no. Swap the bag.
Poor · 43/100 · nutrition low
- Nutrition quality44/100
- Ingredients58/100
- How processed16/100
- Organic0/100
What pulled it down
This nutrition box cannot be rated Excellent
This is a treat pattern. It can only scrape into low Good if the list is clean and it is not ultra-processed.
Ultra-processed food cannot be rated Good
A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.
A high-concern extra blocks a Good rating
A cluster of extras keeps this at Poor: a sometimes product, not a habit.
What’s in the bowl
22 g protein / 100 g. Named meat on the list: Chicken. By-product meal is in the recipe. Pets need protein they can use, not a dye and a warehouse antioxidant.
BHA
-28IARC Group 2B antioxidant. Endocrine activity suspected.
Tartrazine
-14Azo dye linked to hyperactivity in sensitive children. EFSA ADI 7.5 mg/kg.
Factory kibble pattern
Dyes, flavours or a long additive list are common in cheap kibble. Dogs and cats don’t need a tennis-ball colour.
For pet food, the bowl and the extras share the number. How processed is a smaller slice. Organic is a small bonus — it cannot cancel BHA, dyes, or by-product meal.
Nutrition · per 100 g
| Energy | 1450 kJ |
|---|---|
| Sugars | 8 gMedium A little sugar — about 2 teaspoons in 100 g. |
| Saturated fat | 5 gMedium |
| Salt | 1.2 gMedium A moderate amount of salt. |
| Fibre | 3 g |
| Protein | 22 g |
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Ground yellow corn, chicken by-product meal, corn gluten meal, animal fat, soy flour, sugar, salt, colours, BHA.
BHAE320
−28We treat it as high concern. There are calmer ways to keep fat fresh.
May affect hormones · Extra care in pregnancy · Extra care for children
TartrazineE102
−14Linked to restlessness in some children. You don’t need yellow food to be yellow.
Extra care for children
Chicken
No concernNamed chicken is the goal. ‘By-product meal’ is a stretch.
Wheat flour
No concernContains gluten. Otherwise a staple.
Salt
No concernThe nutrition box already scores it. A pinch in cooking is not a packet of noodles.
More from PurinaHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.