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Food · Pepsi

Mountain Dew

012000001296

Weak nutrition · Ultra-processed · per 100 ml

A weak nutrition box and an ultra-processed recipe. A treat in a bottle, not a weekday pour.

Worse than 10 in 10 packs in Drinks. The swap is on this aisle.

A 330 ml can is about 43 g of sugar — roughly 11 teaspoons. A can a day this week is about 77 teaspoons. Per 100 ml hides that.

Council note

Ultra-processed — flavours, extras, a list a kitchen would not write. A 330 ml can is about 43 g of sugar. The colour (Tartrazine) is cosmetic, not food. A dietitian would not make this a weekday habit. Worse than 10 in 10 packs in Drinks. The swap is on this aisle.

Watch-outs

  • Artificial colours

    Tartrazine, Sunset yellow FCF

The pack

A weak nutrition box and an ultra-processed recipe. A treat in a bottle, not a weekday pour.

How often

Rarely

Who it’s for

Anyone comparing similar products in this aisle.

Skip if

It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.

  • A weak nutrition box cannot be rated Good
  • Ultra-processed food cannot be rated Good
  • A cluster of extras blocks Excellent or Good

At a glance

How often

Rarely

Nutrition box

Weak

How processed

Ultra-processed

Extras

5 additives

Planet

Mixed footprint · 52/100

Organic

Not organic

Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.

Some good signs, some industrial ones. Not the heaviest in the aisle.

No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.

Why this number

A weak nutrition box and an ultra-processed recipe. A treat in a bottle, not a weekday pour.

Poor · 29/100 · nutrition weak

  • Nutrition quality22/100
  • Ingredients59/100
  • How processed16/100
  • Organic0/100

What pulled it down

  • A weak nutrition box cannot be rated Good

    Sugars, salt or saturated fat dominate this box. Poor at best — a treat, not a habit.

  • Ultra-processed food cannot be rated Good

    A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.

  • A cluster of extras blocks Excellent or Good

    A cluster of extras keeps this at Poor: a sometimes product, not a habit.

  • A weak nutrition box

    About 3.3 teaspoons of sugar in 100 ml. Nothing in the bottle slows that sugar down — no fibre, no protein. Sugars, salt or saturated fat dominate.

  • Ultra-processed

    Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.

  • Tartrazine

    -14

    Azo dye linked to hyperactivity in sensitive children. EFSA ADI 7.5 mg/kg.

  • Sunset yellow FCF

    -14

    Azo dye associated with hypersensitivity and hyperactivity.

  • Natural flavouring

    -5

    Undisclosed mixture. Usually low toxicological risk, poor transparency.

  • Azo dye mix

    -8

    2 synthetic colours (the Southampton six family) sit on this pack. Linked to hyperactivity in sensitive children.

Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score

Nutrition · per 100 ml

Energy230 kJ
Sugars13 gHigh

About 3.3 teaspoons of sugar in 100 ml — a can would be a lot more.

Saturated fat0 gLow
Salt0.06 gLow

Light on salt.

Fibre0 g
Protein0 g
Fruit, veg, nuts1 %

Better neighbours

Same aisle, cleaner number. Ranked by how close the job is — not by who paid.

Ingredients

Carbonated water, high fructose corn syrup, concentrated orange juice, citric acid, natural flavour, sodium benzoate, caffeine, yellow 5.

Drinks aisleMore from PepsiHow scoring worksPack facts (open data)

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