If it needs a mascot · 4 min
The lunchbox, without the cartoon
Pouches, gummies, ‘baked’ chips, juice boxes. The lunchbox became a vending machine. A few swaps and it looks like food again.
Shop the Snacks aisleDyes and behaviour
We flag azo dyes (yellow 5, yellow 6, red 40 and friends) because the evidence on some children is not a vibe. EU packets already print a warning. Scan a neon snack. If the extras light up, there is a beige neighbour.
Juice is a soda
A box of juice is teaspoons without the fizz. Water, milk, or a piece of fruit. Gummies that claim to be fruit are candy. Granola bars that claim to be breakfast are cookies.
What actually survives a backpack
Cheese, a boiled egg, leftover chicken, an apple, plain yogurt, crackers with a short list. The cartoon aisle is designed to lose this argument on the shelf. Win it at home, once, then repeat.
The extras we mean
On our shelves
Real packs. Tap one — the score is the same as the rest of the shop.
