Food · McVitie's
McVitie's Jaffa Cakes
5000328508803
Low nutrition · Ultra-processed · per 100 g
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Better than most of Snacks — 38 of 62 sit at or below this number.
A 28 g handful is about 106 calories and 0.1 g of salt — before you finish the bag.
Council note
Ultra-processed — flavours, extras, a list a kitchen would not write. A dietitian would not make this a weekday habit. Better than most of Snacks — 38 of 62 sit at or below this number.
The pack
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
How often
Rarely
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- This nutrition box cannot be rated Excellent
- Ultra-processed food cannot be rated Good
- A weak-ish nutrition box
At a glance
How often
Rarely
Nutrition box
Low
How processed
Ultra-processed
Extras
2 additives
Planet
Mixed footprint · 52/100
Organic
Not organic
Built in a factory with additives, flavours, or refined extras. Cannot be rated Good — a rare treat, not a habit.
Some good signs, some industrial ones. Not the heaviest in the aisle.
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
Ultra-processed — built with extras a kitchen wouldn’t use. Better as a rare treat, not a Good rating.
Poor · 44/100 · nutrition low
- Nutrition quality32/100
- Ingredients100/100
- How processed16/100
- Organic0/100
What pulled it down
This nutrition box cannot be rated Excellent
This is a treat pattern. It can only scrape into low Good if the list is clean and it is not ultra-processed.
Ultra-processed food cannot be rated Good
A factory recipe — flavours, colours, or many additives — cannot be rated Good. A sometimes treat, not a daily habit.
A weak-ish nutrition box
About 13 teaspoons of sugar in 100 g. A treat pattern.
Ultra-processed
Built in a factory with additives, flavours, or refined extras. A growing pile of research ties a diet of these to poorer health — not because one biscuit is poison, but because the pattern crowds out real food.
What held it up
A quiet ingredient list
No high- or moderate-concern additives. The extras, if any, are pantry-familiar.
Nutrition is half the number. Ingredients a quarter. How processed a fifth. Organic is a small bonus — it cannot rescue a sugary drink or a nitrite ham. How this compares to Nutri-Score
Nutrition · per 100 g
| Energy | 1590 kJ |
|---|---|
| Sugars | 52 gHigh Very sweet — about 13 teaspoons of sugar in 100 g. |
| Saturated fat | 4 gMedium |
| Salt | 0.2 gLow Light on salt. |
| Fibre | 2 g |
| Protein | 5 g |
| Fruit, veg, nuts | 4 % |
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Glucose syrup, dark chocolate, sugar, wheat flour, orange puree, egg, raising agents.
Sugar
Low concernNot a toxin. A teaspoon is a teaspoon. The issue is how many hide in drinks and breakfast.
Wheat flour
No concernContains gluten. Otherwise a staple.
PectinE440
No concernA keep. This is jam-making with a number.
Citric acidE330
No concernNo health concern at usual levels.
Egg
No concernA common allergen. Also not vegan.
Snacks aisleMore from McVitie'sHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.