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Baby food without the pouch trick · 3 min

The first spoon

One fruit, one vegetable, maybe meat. Pouches with juice concentrate and ‘natural flavour’ are baby dessert with better marketing.

Shop the Baby aisle

The shortest list wins

Organic carrots, water. That’s a keep. Puffs and ‘ranch crunchies’ are snacks with a baby label. Formula is a medical food — we score the recipe we can see, not the marketing around it.

Pouches are a vehicle

Squeezing apple-and-something through a nozzle is convenient. It is also easy to drink 20 grams of sugar without sitting down. A spoon of plain puree, a piece of fruit they can hold: slower, and they learn what food looks like.

How to shop it

Turn the pack. One fruit or vegetable, maybe meat, water. If juice concentrate, flavour, or sugar show up, it is a dessert with a baby font. Scan the pouch. The disc does not care that it was in the baby aisle.

The extras we mean

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