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The first meal, or the first sugar · 4 min
Breakfast cereal is a dessert with a bowl
A box can be oats and a pinch of salt, or a children’s cartoon with more sugar than a biscuit. The milk does not cancel the recipe.
Shop the Breakfast aisleThe teaspoon test, again
Four grams is a teaspoon. If the box is 12 g of sugar in 30 g of cereal, that is dessert before 8 a.m. Granola is often worse — oil and honey until it clusters. Scan the box. Oats still win.
Kids’ boxes
Mascots, dyes, a toy. The EU already warns on some colours. We flag them. A beige flake with fibre is not a personality, and it is a better weekday.
How to shop it
Oats, unsweetened flakes, a handful of fruit. If you want crunch, toast your own. The wall of boxes is designed to lose this argument. Win it with the disc.
The extras we mean
On our shelves
Real packs. Tap one — the score is the same as the rest of the shop.
