Honest AisleScan a pack. See the score.Sign in
All guides

Flour, water, salt, time · 3 min

Bread, if it is still bread

A supermarket loaf can be a bun recipe: sugar, emulsifier, palm, a preservative so it lasts until next month. Real bread goes stale.

Shop the Bakery aisle

The 10-second list

Flour, water, salt, yeast or sourdough. Seeds if you like. Sugar in the first five is a bun. Calcium propionate keeps it ‘fresh’ — we mark it. If it lasts two weeks, it is not because of your cupboard.

Wholegrain is not a halo

A brown loaf with caramel colour is a trick. Fibre on the nutrition box is the check. Scan it. The disc already did the brown-versus-beige argument.

How to shop it

Flour, water, salt, time. If it lasts two weeks, that is the preservative talking. Buy a loaf that goes stale, or scan the supermarket one and pick the shorter list.

The extras we mean

Keep reading