Body & beauty · Colgate
Colgate Total
035000001016
A high-concern extra sets the ceiling at 24. We’d leave this on the shelf.
Worse than 9 in 10 packs in Oral care. The swap is on this aisle.
Council note
A high-concern extra on a cream or wash is the whole story. We would not put this on a face every morning. The swap is the same shelf.
Watch-outs
High-concern extra
Titanium dioxide
Extra care for children
Sodium lauryl sulfate, Fragrance
The pack
A high-concern extra sets the ceiling at 24. We’d leave this on the shelf.
How often
Skip
Who it’s for
Anyone comparing similar products in this aisle.
Skip if
It clashes with the notes you keep in your profile — allergens, diet, or extras you asked us to flag.
- The toughest extra sets the ceiling
- Sodium lauryl sulfate
- Titanium dioxide
At a glance
How often
Skip
Toughest extra
High concern
How processed
Not listed
Extras
3 ingredients to watch
Organic
Not organic
No shelf price logged yet. When a shopper posts a receipt to Open Prices, it lands here.
Why this number
A high-concern extra sets the ceiling at 24. We’d leave this on the shelf.
Avoid · 24/100
- Formula57/100
The toughest extra on the list is the limit. A calm rest of the formula cannot lift that.
What pulled it down
The toughest extra sets the ceiling
The lowest-rated ingredient caps this bottle at 24. A pretty list cannot outrun one high-concern extra.
Sodium lauryl sulfate
-10Harsh surfactant. Skin and eye irritant, especially in leave-on or high %.
Titanium dioxide
-22Whitener. Banned as a food additive in the EU. Genotoxicity concerns at the nanoparticle size used in food.
Fragrance
-5Undisclosed mixture. Common contact allergen; may hide sensitising constituents.
For creams and washes, every flagged extra knocks the formula. The lowest-rated ingredient is the limit.
Better neighbours
Same aisle, cleaner number. Ranked by how close the job is — not by who paid.
Ingredients
Water, sorbitol, hydrated silica, sodium lauryl sulfate, flavour, titanium dioxide, PVM/MA copolymer, sodium fluoride.
Titanium dioxideE171
High concernWhitener. Banned as a food additive in the EU. Genotoxicity concerns at the nanoparticle size used in food.
Sodium lauryl sulfate
Worth watchingCan irritate faces, scalps and mouths. You can get clean without the squeak.
Extra care for children
Fragrance
Low concernLeave-on fragrance is the issue — lotion, deodorant, sunscreen. A scented soap is less of a story.
Extra care for children
Oral care aisleMore from ColgateHow scoring worksPack facts (open data)
Healthie is a reading aid, not a diagnosis. If you have an allergy, always check the pack.